Jim Atten Elected President of IMA Along With New Officers
New officers and directors announced for 2023-2024 Incentive Marketing Association Board.Jim Atten was elected the new President of the Incentive Marketing Association (IMA). He is Vice President of Client Development for The Wolfe Companies.
Atten has 15 years of experience in the gift card field. Prior to The Wolfe Companies, he led the growth of gift card programs at RetailMeNot, RPG Card Services, and Sears Holdings, according to the announcement. Atten is a Past President of the Incentive Gift Card Coalition (IGCC) and has co-chaired IMA’s Corporate Outreach Committee.
"The IMA is the only organization that represents every segment of the incentive and recognition marketplace. Our unique position and growing membership enable IMA members to provide an exceptionally broad range of products and services to corporations looking to improve business performance," Atten says. "With a membership that now spans 30 countries across the globe, I look forward to continuing our growth and success as we enter our 25th anniversary year.”
The IMA board also elected Jeffrey Brenner, CPIM, Seiko Watch of America, LLC, Executive Vice President; Brian Dodds, CRP, IP, Dash Solutions, Vice President; Jen Brumley, Gift Solutions from Fiserv, Treasurer; Oran Nevin, Workhuman, Secretary; and Fintan Connolly, Motisha, Past President.
Newly elected board directors are Yesha Bansal, Macy's Inc.; Kate Fabienke, CPIM, RepLink/The DataDirect Group; Agnes Fasano, Celebrity Cruises, Inc.; and R. Scott Russell, CRP, CEP, C.A. Short Company.
Returning and appointed board directors are Julie Barbier-Leblan, Merit Incentives; Mike Donnelly, CPIM, Hinda Incentives; Peter Friend, Global Hotel Card By Expedia; David Gould, CPIM, 360insights; Karen Gray, CRP, PMP, O.C. Tanner; Andrew Johnson, Diggecard; Matt Kerper, The Wolfe Companies; Sarah Kunard, The Genevieve Group, LLC; Cindy Mielke, CPIM, Tango; Lore Rincon, Continental Premium Corporation; Tasha Sharp, Sharp Incentives; Lincoln Smith, IP, HMI Performance Incentives; and Hollis Thornton, CPIM, TOTUS Gift Card Management LLC.
RRN: Your Partner in Success in Incentives, Rewards, and Recognition
Published by the Enterprise Engagement Alliance at TheEEA.org- The only weekly news, how-to and resource publication of record for the Incentive, Rewards, and Recognition field.
- The only marketing agency focusing specifically on the IRR and broader engagement marketplace.
The Industry’s Only Combined Media Platform and Marketing Agency to Help You Expand Your Business
- All the industry news, research, announcements, and how-to articles read by over 20,000 end-users in sales, marketing, and human resources; incentive, recognition, loyalty and promotional companies, as well as marketing and human resources agencies, seeking to enhance performance through effectively designed incentive programs.
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- Unique abilities for solution providers to sponsor authoritative, evergreen content directly related to what they sell through the EEA’s Effective Practices series on articles in our media platforms.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
- Access to new technologies from EEA preferred solution providers enabling brands to create their own points-based or transactional redemption site.
- Unparalleled expertise in program design, return on investment measurement, reporting, and prescriptive analytics.
Outreach to Enhance Industry Awareness
The EEA is dedicated to helping address the fact that the IRR business remains a little-known industry.
- The Association of National Advertisers education effort reaches the CMOs of almost every leading brand to promote our industry and the importance of program design through created for their members.
- The Brand Media Coalition has led the way in helping brands better tell their stories for use in incentive, recognition, and loyalty programs, and to actively promote the importance of the reward experience and buying through industry channels.
- The Enterprise Engagement Alliance is assisting companies with the upcoming Corporate Sustainability Reporting Directive, which includes details on the practices and metrics involved with employee and customer engagement.
Promoting Effective Program Design
- The EEA provides comprehensive and growing library of concise, research-based resources to promote serious ROI-based thinking, including the importance of the reward experience.
- Join the Enterprise Engagement Alliance to master the processes of enterprise engagement, stakeholder management and reporting, or contact the EEA to get expert assistance on strategy design, implementation, and reporting.
RRN: Your Partner in Success in Incentives, Rewards, and Recognition
Contact Bruce Bolger at 914-591-7600, ext. 230 or email Bolger@TheEEA.org when you want to get to know or get known in this growing $1.76 billion marketplace.
